Online.io - Protecting the Internet

Market Overview

In today's interconnected society characterized by increased capability of everyday devices to connect to other devices and people through the internet infrastructure, the high degree of connectivity raises a myriad of consumers’ privacy and data security concerns.

The advertising industry enjoyed a negative attention both from the large public and the authorities because of its less transparent practices of online tracking and behavioral profiling. Following technological developments, online tracking became increasingly sophisticated, thus it is no longer limited to the "cookies" installed on the user's devices in order to monitor websites a user visits, but it can track real-time data accessed by a user and triangulate that with information stored about that user's location, financial data, health records, etc. These results are then complied into complex and rather comprehensive consumers' profiles that are sold to digital advertising companies for better targeting their promotional campaigns.

Very sensitive information is often collected thus violating consumer privacy. Moreover, the consumers do not have access to the data collected about them and consequently cannot correct any inaccuracies.

The Internet of Things provides a handful of opportunities for cybercrimes aiming at gathering data regarding intellectual property, confidential personal information, financial data, etc. Consequently, the cybersecurity market is on a continuous upward trend, being driven by cybercrime. Since, there is a dramatic rise in cyber-attacks, creation of malware software both for PCs, laptops, but also for smartphones and tablets, both the companies and the end users are becoming increasingly focused on safeguarding their personal data and thus enhancing the cyber security.

Advertising market

The media work is changing at a rapid pace, given the developments in technology (i.e. expansion of mobile telephony, faster mobile broadband adoption, and high degree of interconnectivity seen recently), users’ preferences and behavior and business models.

According to 2016 statistics, around 46% of the population had access to internet – the equivalent of over 3.5 billion of people online – the number is growing very fast.

Hence to thrive in such an interlinked environment, the media and entertainment companies have upgraded their products offering with more developed advertising formats, more sophisticated video and more consumer centric targeting tools.

In 2017, the media and entertainment industry is estimated to have reached over USD 1.7 trillion in revenues, accounting for approximately 2.5% share in global GDP. The main driving force behind the industry’s revenues in a greater extent, but also behind the consumer spending is the digital media.

As the market continued to be fueled by the transition from traditional to digital media, in the last years, the advertisers gradually directed their budgets towards online advertising, as they benefit from increased availability of consumer data and improving software for data algorithms to track down consumers’ preferences and thus creating better tailored ads.

Consequently, according to recent reports and statistical data, is estimated that 2017 marked the year when digital media spending equaled that for global non-digital media for the first time in history. Digital media was the fast-growing entertainment and media (M&E) segment, with a historical 5-year annual growth rate of 13.1% as compared to growth rate of 1.1% recorded by the non-digital segment.

By 2020, the trend is expected to remain the same, digital media continuing to be the driver of the M&E industry registering 8.3% growth rate by 2020, while the non-digital media is forecasted to remain relatively flat, with a growth rate of only 1.4%.

Purpose of the Token Generation Event

Online.io is offering to the potential clients of its platform the right to pre-purchase its own OIO tokens through a Token Generation Event that is projected to start on June 15th, 2018

OIO tokens will be distributed in direct correspondence with the amounts paid by the potential clients during the Token Generation Event.

The design and implementation of the Online.io Token Generation Event has been prepared in accordance with industry’s best practices. Hence, the potential contributors benefit from the enhanced levels of security and are also reassured that the distribution of tokens will be performed according to the smart contract conditions used by Online.io.

The funds received during the pre-sale and the public Token Generation Event for the OIO tokens will remain unused until the distribution of OIO tokens to token holders.

Summary of the Token Generation Event

The team at Online.io has been intensively working on bringing this idea to life since June 2017. The next step in developing our platform and thus creating an enhanced online experience will be to release beta versions for several modules in Q3 2018, latest in early Q4 2018. Our vision is to continually develop the platform thus keeping it in line with the latest technology developments.

In order to fund the development of the Online.io project, we plan to organize a public Token Generation Event aiming to attract investors, who are willing to support our goal: creating a faster, ad-free, more secure and private Internet experience.

Prior to the opening of public Token Generation Event for the Online.io platform, we are offering pre-sale opportunities of OIO tokens, with bonuses awarded in token ranging between 5% and 25%, depending on the investment's value.

Further details of the Token Generation Event and the potential benefits of OIO tokens ownership are provided in this Whitepaper. The binding terms and provisions of the OIO Token Sale will be outlined in the Terms & Conditions provided at https://online.io/ (the "Website")